Tips And Tricks For Mastering Website Design
Website design can be a hard job if you do not have enough knowledge about it. You should have a well plan before creating a website as it helps you in running a smooth website with error free. Not only that, a proper planned website design is the key to have a good looking website for the visitors.
Are you interested in becoming a fantastic web designer? Are there many goals on your plate, but your lack of knowledge in web page design is keeping you from them? The following article can teach you the things you should know to become a better web designer.
HTML5 video is set to become the next standard for displaying videos on the web and naturally, you should offer both a way in which users can stream your content through an HTML5 format as well as another format such as flash for those who have an older browser version.
Avoid using so-called “mystery meat navigation”. This involves using unlabeled images or other elements for the site’s navigation. In many cases, the visitor has to mouse over the buttons to even see what they do. Navigation is best kept simple. Use text links across the top or along the left side of the page.
It may look pretty, but stay away from having too many animations on your site. Having your sales splash page rotate, spin and blink may look cool to you, but it will likely drive potential viewers away. When you add too many flashy splashes like that, it makes your site look amateurish which is not the message you want to convey.
Make sure all of your webpages actually have titles, and make sure they are descriptive. A surprising number of webpages out there are called “untitled document” or “new document”. This not only denies visitors a useful piece of information to remember your site, but also absolutely destroys your SEO, since search engines weight page titles heavily when ranking sites.
Web design is a subject that you always want to stay informed on. With this in mind, if you have any friends that are also into website development then you will want to keep in contact with them. You can exchange any new information you learn so that you’re both on top of your game when it comes to website design.
If you have several pages on your web site, use a navigation bar at the top to help visitors find the information they need right away. Include contact information, so they can speak with you if they’d like. Headings should be clear and visible, and paragraphs should be concise as well as easy to read.
Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Arial, Veranda, or even Times New Roman.
It is imperative that all of your webpages have titles. Forgetting to include titles while designing your website can have disastrous consequences. The biggest reason is that it makes your website look unprofessional when there is no title, both on the webpage itself, and also on a search results page. Search engines also place heavy emphasis on titles when determining the content of your website. Remember to utilize keywords, and make your titles descriptive.
Your website’s load times are effected by which file types you use for images. Your graphics should normally be GIFs or JPEGs. Although PNG and MBP files might be the better options for web graphics, they take up way too much disk space. You can convert the larger graphics into a more manageable size to help your viewers have a better user experience.
Test early and often. You need to use your website as a reader would in usability tests early in the design process. Make sure to keep improving and testing it as your website continues to grow.
Try to make sure that any music or pictures that you’re linking to is hosted on your own web server. Do not hotlink to any other website images. This can be construed as bandwidth theft and it could put you in violation of a copyright too. It’s not worth the risk.
While you design your site, remember you don’t have to use all the available space on every web page. When you use all available pixels, the result can be an overwhelmingly cluttered website. Dividing up your site’s elements with blank space, can make it easier for visitors to distinguish what elements perform what function. Space can lend just as much value as information.
Using the tools from a host to build your site is great for basic layout, but don’t completely rely on them. It is ideal that you add an element of uniqueness and personality to your website. This will mean that you need come up with new design elements that are not obtainable by using the provided options of the host’s WYSIWYG editor.
Hosting your own site is a bad idea, even if you’ve got the money to do it. Do as much of the design yourself as possible, but if you hire someone to host it for you, you won’t have to worry about basic security.
Begin by making smaller websites, so you can see your strengths and weaknesses before starting a major site. Create pages that encompass plain text to begin, and build from there as you gain confidence.
As you design a site, look to your target audience. Ask them what is important in the sites they like. This can help you with the design as well as the many features available on your site. Taking advice from your target visitors will help your site be more pertinent.
Now that you know what it takes to design a great site, are you confident to get started today? If you ever need some moral or technical support, keep this article as a helpful reference whenever you want to undertake a new website design project.
Creating valuable, memorable and motivating content for your website is a powerful marketing tool for your small business marketing. With so much information online, it can sometimes be a chore to identify website content that is valuable to your customers.
You’re probably wondering how choosing valuable website content applies to your small business marketing? You may be thinking, “but I run a home based business aren’t I too small for this to have an impact on me?” Sadly, you’d be mistaken! Before we get into the importance of website content on your small business marketing, let’s take a look at how the internet is changing the face of media and what this means for you.
Death To The Golden Age Of Media
Traditional media is gasping for breath — bleeding out on a cold, lonely street corner in cities across the country. The once mighty television networks are pumping out reality show after reality show, desperately trying to get a pulse. And newspapers are being crushed to death by the sheer volume of free information online. Who wants to buy a newspaper when you can log onto your favorite news website and get the same information, more conveniently, and for free. And in the same vein, who wants to watch their favorite TV show when the network dictates, when you can watch it online for free, whenever you want?
Media Fragmentation And Its Affect On Website Content
The dawn of the digital age has produced an overthrow of the traditional ruling media. Communication is becoming increasingly more fragmented. If you have a teenager, watch them for a moment. They’re a perfect example of what’s coming for new media. Teenagers don’t watch the nightly newscast; they keep up with the world through their favorite Blogs and websites, and streaming video on their smart phones. And for us older folks, it’s mind boggling to watch a teenager simultaneously surfing the web, while watching a cable TV program, while talking on their cell, while texting a friend. That is a perfect example of just how fragmented media has become!
Customize Your Website Content To Your Audience
In order to produce relevant website content, consider how media fragmentation plays a role in your small business marketing. A one size fits all approach for writing and producing website content just doesn’t fly anymore. Segment your customers by industry, wants and needs, and by demographics. Then target each market with website content that appeals directly to those visitors. Given the ability of your small business website to generate dynamic, custom web pages on the fly, it’s easier than ever to create customized website content.
Your ability to mold and adapt your small business marketing with custom website content is the golden goose at the heart of a successful small business website. For e-commerce sites selling products online, your content is a great marketing tool for converting more sales and decreasing shopping cart abandonment. And for services businesses, potential customers will be better educated about and waste less time during your initial consultation.
So what type of website content should form the backbone of your online small business marketing? Although service-based businesses differ slightly than those selling products, but there are some common threads.
Website Content As A Marketing Tool
Customers and potential customers will want to know and understand any kind of technical lingo, or industry-specific terminology. Customers will also eat up website content that helps them make an informed purchase, such as: product reviews, features and benefits overviews, reports and white papers, ROI calculations, user manuals for products, news clippings and customer testimonials. Customers will also want to know what they can expect when buying from you; your billing practices and terms, shipping details, and your return policies or guarantees.
In this day and age with the continuing march toward media fragmentation, the key to successful small business marketing on the web is through valuable website content. Produce custom content that provides answers to the questions your customers have. Focus on the customer’s needs. Help them understand how your products and services will benefit them. In turn, your small business website will transform into a powerful marketing tool for building rapport, winning new business and improving customer relationships.
Copyright 2009 Formulis, Inc. All rights reserved.
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Oneness Is A Verb
Sometime ago, I made this statement: Truth is the omnipotence of God expressing as the spiritual essence of every individual. As you consider this idea, you can see that the word expressing implies action or a process. Though God is expressing as us, the individual, we may often feel as if nothing could be further from the truth. It’s a nice idea that we accept in theory, but it doesn’t carry much practical weight.
I ran across a helpful analogy this week. I mentioned that my telescope had fallen out of alignment. This means that the primary and secondary mirrors needed to be collimated or aligned. Light enters the scope, reflects off a primary mirror to a secondary mirror, which is then directed to the eyepiece. If the primary and secondary mirrors are out of alignment, the image you see in the eyepiece – a star, for example – will be blurred. All attempts to focus the telescope and make the star a fine pinpoint of light will be in vain.
The word collimation means to make parallel. To collimate the telescope is to make the two mirrors parallel, thus allowing the eyepiece to focus. Now, think of the primary mirror, the one that receives and reflects the original starlight, as the soul. Think of the secondary mirror as consciousness, our belief system. If our consciousness is not in alignment with the true light that enters the soul, our spiritual vision will be blurred. In this case, prayer, our attempt to focus on some solution, is not achieved. James says we pray amiss. God is no less active than the ever-present starlight. It is our consciousness that is out of alignment with the soul.
We can think of meditation as the process of collimation, making the consciousness parallel with the soul. Prayer is the act of focusing, which is successful to the degree that soul and consciousness agree, that they are aligned in oneness. Just as the open telescope always receives starlight, we are in a perpetual state of oneness with God. Experiencing this oneness requires an active alignment, a letting go of life as we think it should be so we may behold the light of God as it is. It is then that our world comes into focus.