The 10 Great Myths of Internet Marketing
For the purpose of illustration, let’s use the superhighway analogy. Let’s think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands.
GREAT MYTH 1: Free Sells
So your hotdog stand offers something for free… what?
Napkins? Great. Wow. Excellent. But remember, sell the sizzle, not the steak! So what excites you most about the napkins?
Are they printed with horoscopes? Are they recyclable? Extra absorbent? Two ply? Then say so!
But remember that your freebie is kinda lame and everybody kinda knows it and nobody is really forking over actual cash out of gratitude for free napkins.
MORAL: Free is highly over-rated.
GREAT MYTH 2: All Traffic is Good Traffic
It would be more accurate to say that MOST traffic is POTENTIALLY good.
If you have a hotdog stand, virtually anyone can be converted to a customer, whether they came for your ridiculously excellent napkins, clean washrooms, or snappy banter.
But, if you sell ’82 LeSabre windshield wiper screws, then you might want to be a little more targeted in your efforts.
MORAL: Focus. Focus. Focus.
GREAT MYTH 3: All Businesses Should Be On the Net
The best advice I’ve ever given as an internet marketer was “Stay off the net.”
Nobody listens, of course. They know that the internet is the fabled El Dorado where the rivers run gold and cash is common as dust-bunnies.
(Maybe the local bait shop owner just thought I wanted it all for myself.)
MORAL: Leap before you look, quoth the lemming.
GREAT MYTH 4: Drive Your Hit Counters Insane!
Hit counters don’t actually go insane… netrepreneurs do. If you want your hit counter to go insane, tell it about your childhood.
Any traffic generating trick that works will stop working next week when everyone is doing it and no one is falling for it.
MORAL: Tricks are for dogs.
GREAT MYTH 5: The Great Marketing Secret!
In any type of marketing, if it’s a secret, it’s a failure… definitively.
MORAL: Stick to basics.
GREAT MYTH 6: It’s Come As You Are
It’s okay to work in your underwear in your partially remodeled basement as long as everyone assumes you’re wearing a suit in a high-rise on Success Avenue.
It’s NOT okay to broadcast your slovenly habits to the world at large via ill-formatted email, poor spelling, sloppy grammar and inept punctuation.
If every second line of your email breaks after the first word, we’re done.
You see, if I’m gonna buy a hotdog from you–a scary prospect at best–I wanna be pretty dang sure you’re not a shortcut kinda guy, know what I mean?
MORAL: Don’t slouch.
GREAT MYTH 7: There’s No Such Thing As Excess
Caps. Exclamation points. Red. Hyperbole. Blinking… (actually, ANY blinking is excessive).
MORAL: It’s a hotdog, not the second coming. Settle down.
GREAT MYTH 8: Banners Work
Banners should only be used by big companies for branding and for hyperinflating IPO prices, not by hotdog stands for traffic generation.
MORAL: Banners suck. Free banners suck for free.
GREAT MYTH 9: Get Rich Quick
The internet is still real life. Cyber doesn’t mean fantasy. WWW doesn’t stand for Whatever We Want.
Set up an honest business, cook a decent hotdog, pay for advertising and don’t quit your day job just yet.
MORAL: Get rich slowly.
GREAT MYTH 10: Free Marketing
I saved this point for last to emphasize it.
Overfondness for free marketing methods is the number one killer of happy success stories on the net…
You CAN send 100,000 spam-free emails a month with your own free-for-all links page, right?
And you CAN reach tens of thousands with multisubmitters and free classifieds, right?
And you CAN email millions by subscribing to hundreds of opt-in lists, right?
And 94 million netizens WOULD swallow a little spam to get to one of your hotdogs, right?
Sure! And you CAN save money by eating out of dumpsters, right?
Yeah, but DO you?
MORAL: Uh… don’t eat out of dumpsters?
When it’s time to make certain choices, some people tend to be picky. It’s not that they are trying to be difficult. However, they just don’t want to make the wrong choice, because it could end up costing them too much. That’s why it takes some people years to figure out whether a certain person will make a suitable spouse. It takes others a while to choose the home they want to purchase. Then there are those who take a while choosing a car. One thing that certainly deserves a little extra consideration is choosing the right auto repair shop. Choosing the wrong one can prove to be a costly mistake. One of the first things you can do is to look for advertisements. These ads can be found on billboards, in newspapers, in magazines or even on the television. Although advertisements can be helpful, you should not rely solely on them. The ads should be used to give you an idea about some of the auto repair shops in your area. Once you have found a few places that have piqued your interest, you then want to find more information about them. You might want to ask a couple of friends, family members, or acquaintances. Your goal would be to get information from people who have actually patronized the businesses you are interested in. Ask them about their experience along with their opinion on the work that was done on their vehicle. If you aren’t able to find any acquaintances who can give you an opinion, your next best bet will be to look for online reviews. Go online and see what other people have been saying about the list of auto repair shops that you are interested in. These reviews can prove very useful, but they aren’t to be relied upon absolutely. Sometimes people post false information online, so you shouldn’t use the reviews as your final authority. However, they are a good place to get general ideas. Lastly, one of the most important things you can do when you are looking for an auto repair shop is to follow your heart. At some point, you may feel uneasy about patronizing a certain business. It may give you a bad vibe. Although you may be tempted to, don’t ignore this feeling. Sometimes, the best thing you can do is to follow your intuition. When looking for a suitable auto repair shop, make sure you don’t rush to make your decision. Ask around, do your research, and follow your gut feelings.
Right Auto Repair, Auto Repair Shop, Right Auto, Auto Repair, Repair Shop
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ABOUT THE AUTHOR
Trying to find the best Flint auto repair shop is no easy task. Take a look at the following for some advice on the matter from experienced professionals: http://www.cottmanofflint.com.
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