Sins of The Internet: Para-Site
The other day I was surfing the web as normal, going quickly from
site to site. I was looking for a good site to present with an
Excellent Site award and I was getting frustrated because nothing
was measuring up. You know, more of the say old thing time after
time. I’m sure you’ve had days like this when you’ve surfed,
everything just seemed, well, plain.
Anyway, I ran across a site which looked pretty good. In fact, it
was very nice, good graphics, excellent content, nice layout and
good navigation. In other words, at first glance it looked like a
good candidate for an award.
The only way to be able to judge sites in a high-volume awards
program such as ours (usually 40 or so entries a week) is to
ensure that time is well spent. This means when I view a contender
for an award the first 60 seconds of viewing is used to quickly
reject or accept a site. This whittles down the contenders greatly
so that my time can be spent on those web sites that deserve a
So anyway, I was surfing the web and found a site which looked
pretty good. Very good, in fact. Lots of nice graphics, very
well-done layout, HTML code looked good and the content was first
rate. I continued looking and comparing and came to the conclusion
that I had a real winner here, a site which was worthy of the
excellent site award.
I hesitated as I started to give out the award, though. Something
didn’t seem right, something was wrong. I continued looking, and
before long realized I had found a para-site.
Oh, the guy was good, I’ll admit it. What had he done? He had
used frames to seamlessly merge someone else’s web site into his
own. Actually, on further investigation I found that this
“webmaster” had similarly merged over a dozen web sites into his
I was shocked. Of course, I had heard of this phenomenon before,
but i had never seen it so blatant. The guy even claimed the pages
as his own work! as far as his visitors could tell, he had done it
all without help from anyone. Yet he was using other people’s
bandwidth, he was “stealing” their pages and he was, well,
obviously without any kind of ethics.
Needless to say, I didn’t give him the award. I also zipped off
an email to the webmasters whose sites had been “borrowed” so
that they could rationally decide what needed to be done.
Linking to another site is perfectly legal, completely ethical
and should be done without any considerations of any kind. The
web is all about linking – referencing other material at will.
The best thing you can do is link, link and link some more. To
any and every WEB PAGE that you find useful (never, ever link
directly to graphics or other multimedia – only to web pages).
On the other hand, para-siting (or framing, as it is commonly
called) another person’s site without permission is unethical.
It confuses visitors to your site and it steals bandwidth. It’s
even worse to attempt to pretend the web site being framed is
The moral of the story – stay ethical on the internet.
A good point to start is to ask some key questions.
* Why are people visiting your site?
* Where are they coming from?
* What pages on the site are they visiting?
* How long do they stay on a particular page and the site?
* What percentages of people are taking action while on the site? For example registering or making a purchase.
* What is the source of traffic to the web site?
To answer the questions listed above you need to start capturing data. Good news is that it is not so tough to track this information. Ask your web hosting company to provide the website traffic reports. If the reports are not available then ask them to provide the server logs and the reporting tool so that you can do the analysis. The reports will provide the following information.
* Sites that are sending you the traffic
* Search engines sending the traffic your way
* Keyword searches that cause the traffic from the search engines
* Landing pages of your site and the web pages that attract the most views
* Most popular pages on the site
* Exit point from your site
Bring customer to your site and make them stay
Next, you have to use the information in the reports to improve your site including making modification to the pages, content, links or the navigation flow of the site. You will also use the information to fine tune the search engine marketing strategy so that you drive the right customers to your site. It is more important to send the right customer that fits the target profile.
If possible, conduct a usability study of your site. It could be as easy as bringing in a couple of friends and watch them use the site and getting their feedback regarding the navigation, colors, fonts and pictures on your web site. Number one reason people visit websites is to find information. Make it easy for them to find it. Do not make them work hard to get the information they are looking for.
Once you have attracted a prospective customer to the site, you need to give them a reason to stay and buy from you. Running promotions is a good way to get the customer to buy and make them excited to return in the future.
Develop a database of prospects
Get the visitors to share their contact information, especially their email with you. Ask them to sign up and get their permission to contact them and send them useful information like special offers via email. This will help you to build a relationship with them. Offer just enough information in the emails to whet their appetite and get them to return to the website for the rest. Send the emails at regular intervals but not so frequently that it starts to look like spam and forces the recipient to unsubscribe from your mailing list.
Your website is an important marketing tool. Use it to engage and inform your customers and build a relationship with them. Create the right content to attract users to your site and keep them there long enough to make a purchase and then give them a reason to return.
If you decide to hire a vendor, compare multiple website designers quotes at a Business Network. For further information, read our website design advice.
Understanding Oneness, Polarity, and Diversity — and How These Are Symbolized Through Astrology
This short video shows you how astrology helps understand oneness, polarity, diversity, and therefore life on Earth. I hope my little presentation inspires you to go deeper in contemplating the mechanics of life.
For more information about the seven Hermetic principles, look here:
• The Kybalion Resource Page. http://www.kybalion.org/.
• The Corpus Hermeticum and Hermetic Tradition. The Gnostic Society Library. http://gnosis.org/library/hermet.htm.
My video about the Thema Mundi (in Finnish): https://youtu.be/iHSBdee-Qdc.
Recommended books for learning astrology:
• Avelar, Helena & Ribeiro, Luis. On The Heavenly Spheres: A Treatise on Traditional Astrology. AFA, 2010.
• Brennan, Chris. Hellenistic Astrology: The Study of Fate and Fortune. Amor Fati Publications, 2017.
• George, Demetra. Ancient Astrology in Theory and Practice: A Manual of Traditional Techniques. Volume One: Assessing Planetary Condition. Rubedo Press, 2019.
Music: Royalty Free Music from Bensound, and BeachVibes-Music from Pixabay
Thanks for watching!