Marketing Your e-Book: The Challenge
The most challenging part of becoming a successful e-book author is in how to market your e-book.
The first thing to do before you jump feet first into
the hurly burly world of online marketing is to define your marketing goals.
You can achieve this in five easy steps
your audience who will read your e-book?
the value of your e-book in relation to your audiences needs.
how you intend to position your e-book relative to your chosen market.
which marketing platform you intend to use article marketing, social
networking, paid advertising, or even a combination of all three.
how much you want to allocate to your marketing budget.
Your marketing effort will very much depend on your
budget and other resources at your disposal. As my budget is rather limited, I
tend to use article marketing.
Article marketing is one of the easiest ways to
stimulate interest in your e-book.
There are literally hundreds of article directories on the Internet. These
directories serve the purpose of supplying webmasters with free content for
Writing articles and publishing them to article
directories for webmasters to use is an excellent way of drawing attention to
In short, a webmaster browses an article directory
for articles suitable for posting on their website or in their newsletter. In
exchange for using your article, the webmaster provides you, the author,
with a small space to advertise yourself and your latest work.
An alternative to article marketing is to harness
the power of social networking sites like Facebook and LinkedIn. Facebook and LinkedIn are social utility sites that connect friends, colleagues or
people with similar interests. LinkedIn appeals more to the business
professional, whereas Facebook has a much broader reach in terms of its
Social networking sites are an excellent place to
showcase your latest e-book publication. Facebook,
for example, has a set of tools for creating a fan page for your e-book.
Visitors to your fan page can review your work and leave comments. With over
500 million active Facebook users, the potential for your e-book to go viral is enormous.
You can find out more on how to market on Facebook by reading Facebook Marketing: An hour a day by Chris Treadaway and Marj Smith.
If your budget will allow, you can always use direct
advertising. Google Adwords and StumbleUponAds spring to mind here. Google
Adwords is slightly more expensive than StumbleUponAds, but both offer a good
service supported by analytical tools to monitor the progress of your ads. It
is all a matter of how much you are willing to spend on marketing your e-book.
But before you begin using any of the above methods
for marketing your book, why not let your relatives and friends know about your
latest e-book publication? Send them a few pages of your e-book as a sample of your work. The idea is to create a buzz around your e-book by
encouraging your relatives and friends to talk about what you have written.
If your relatives and friends like the content of
your e-book, then why not ask them to circulate the link where people can buy
it? You will be surprised by how quickly and efficiently this method of
marketing gets your e-book noticed.
Whatever method you choose for marketing your e-book,
I highly recommend that you DO NOT
use spam as a method of drawing attention to your e-book. Spam does not work
and it will quickly get your e-book URL blacklisted by the search engines.
Writing a book review is a skill that can be helpful in influencing book choices for readers. For this reason, book reviewers are sought after in the writing industry by both authors and readers. However, in order for you to gain a good reputation as a book reviewer, there are certain areas to be avoided. Here is a list of NOT-to-do’s as a book reviewer.
If you’re not quite ready to make the final leap into becoming an Author, consider getting your feet wet as a book reviewer. Book reviewers tend to attract a lot of recognition in the writing industry because they have the authority (arbitrarily speaking) to influence the opinions of scouting readers. Another appealing benefit is that there are no barriers to entry for becoming a book reviewer. In fact, a simple browse through Amazon will affirm that millions have tried their hand at writing a book review. So for you, the goal becomes distinction. You have to make yourself stand out amongst the masses; and here are a few tips of what NOT to do in your quest for differentiation.
DO NOT Neglect to add a synopsis
Very often reviewers tend to start writing a book review without providing a short synopsis of the book. This is not the best approach. Readers need to know a little about the book before thrusting them into the details of your review. Offering a short synopsis about the book not only grabs the attention of prospective readers, but it also gives you more credibility by showing that you’ve actually read the book. The overview doesn’t need to be long; a short two-three sentence summary to kick-off your review will suffice. In the end you’ll find that not only will readers look forward to your book reviews, but Authors will come to recognize and appreciate the thoroughness of your work.
DO NOT Give away the ending
Everyone hates spoilers! Still, there are reviewers that have a habit of giving away the most intriguing details of a book in their reviews. Try not to make this mistake. If you give away the conflict, climax and resolution when writing a book review, then you’ll leave nothing left for the reader to look forward to. Instead, try and highlight what the reader can expect to gain from reading the book. This can be an emotional benefit or something insightful and educational. Your review becomes valuable when you’ve given readers an idea of whether or not the book can fulfill their own personal needs.
DO NOT Provide a superficial insight
Don’t be superficial in your reviews by simply providing a basic idea of the plot and characters. If you start rambling too much about characters, there is a good chance the reader won’t know what you’re talking about anyway (unless of course it’s a sequel). Your job is to dissect the book’s deeper meaning and transfer your analysis into a comprehensive review. You can even personalize your review by sharing what you gained from reading the book. The more insightful you are, the more you’ll stand out from other reviewers.
DO NOT Lose balance
Imbalanced reviews have the tendency to either be overly positive or excruciatingly negative. The overly positive reviews have “this is my relative” written all over them, and the brutally negative reviews scream “I’m a miserable loser”. Consider writing a book review that blends the positives and the negatives. By doing so you’ll help the reader make a well-informed book choice without damaging the Author’s character or self-esteem.
All-in-all you’ll be able to differentiate yourself from other reviewers by providing readers with an insightful and balanced review of what you’ve read, without giving away all of the book’s juicy details. More importantly, when writing a book review, keep in mind that your primary goal is to help the reader, not hurt the Author.
YA Contemporary Book Recommendations | A World of Endless Pages
Today, I’m sharing some of my favourite YA contemporary books! Some of the books that are on this list are not ones you might expect. I was even surprised that I loved some of these books as much as I did! I hope this list helps you guys find some great new YA contemporary books to read. Thank you so much for watching!
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