Image from page 480 of “Canadian forest industries July-December 1921” (1921)

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Image from page 480 of “Canadian forest industries July-December 1921” (1921)
Title: Canadian forest industries July-December 1921
Identifier: canadianforjuldec1921donm
Year: 1921 (1920s)
Authors:
Subjects: Lumbering; Forests and forestry; Forest products; Wood-pulp industry; Wood-using industries
Publisher: Don Mills, Ont. : Southam Business Publications
Contributing Library: Fisher – University of Toronto
Digitizing Sponsor: University of Toronto

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CANADA LUMBERMAN 41

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The National Lumber Journal for Forty Years Issued on the 1st and 15th of every month by HUGH G. MACLEAN PUBLICATIONS, Limited THOS. S. YOUNG, Managing Director HEAD OFFICE – 347 Adelaide Street, West, TORONTO &*c^ VANCOUVER ——- Winch Building /w MONTREAL —– 119 Board of Trade Bldg. H " WINNIPEG —– Electric Railway Chambers • .SSL * NEW YORK —— 296 Broadway ?~V CHICAGO – _ – _ Room 803, 63 E. Adams St. – LONDON, ENG. – – – – 16 Regent Street, S.W. TERMS OF SUBSCRIPTION Canada, United States and Great Britain, $3.00 per year, in advance; other foreign countries embraced in the General Postal Union, $4.00. Single copies, 20 cents. Authorized by the Postmaster-General for Canada, for transmission as second-class matter. Vol. 41 Toronto, September 15, 1921 No. 18 The Urgency of a Building Campaign The retail lumberman is neglecting an opportunity to-day, if he does not take advantage on any and every occasion to impress upon his customers that lumber is down in price and has already played its part in the readjustment of values and in paving the way for the stabilization of the market and building prospects. Too long has lum- ber been made to bear the censure and the criticism of many thought- less people and rival trades. The fact, that lumber plays only a com- paratively small part in the expenditure of the average dwelling, is entirely lost sight of, and many other things, which involve a greater expenditure, escape without a word of fault-finding. The sooner that retail lumbermen seek to remove this onus or stigma from the pro- duct which they handle, the more likely building is to revive, and the urgent resuirements for houses met. The general opinion is that values have now touched bottom, and there is not likely to be any further descent. There is such a thing as putting off or dilly-dallying until it is too late. Those home builders who have been waiting month after month until such and such a thing came about, may find in the end that they have deferred matters too long. As much money, trade and profitable results are lost by hesi- tation as by precipitate action. The safe course to pursue is the middle one, and the man who builds at the present will, as far as all repre- sentative authorities are able to gather, not have cause to regret his decision. Now is the time to proceed, and those who are holding aloof are likely to review the delay with disappointment and wish that it had been otherwise. Lumber prices are no longer a barrier to the resumption of con- struction. Forest products were the first to deflate, and this fact can- not too soon be recognized. The press throughout the country is tak- ing up the question of building activity with considerable earnestness and aggressiveness, and the best service that the lumber merchant can render any community at this juncture is to exert himself in stimulat- ing building at home. He can play no greater role, no more patriotic part, than to see that the need of his own town or city in a housing 3SU8S is promptly satisfied. . It is always noticeable that when construction gets under way many other things also get started. Grievances disappear, gloom gives place to optimism, a buoyant feeling prevails and everyone speaks of progress and expansion. Building is largely the keynote of industrial revival. In a recent edition of the "Canada Lumberman" a vigilant lum- ber company showed what $350 would buy a year ago to-day and what it will buy now in the lumber market. The extra material that can be secured is really surprising. A leading metropolitan daily, in dis- cussing structural activities, after a thorough investigation, declares that now is the time to build, and that there is really no valid reason for delay in entering upon the project. Construction costs are con- siderably lower than they were a year ago, and those who look for a return to pre-war costs, imagine a vain thing. It is pointed out that the cost of building has come down far more than the cost of food- stuffs and that the building trade is the foundation upon which all other activities depend. When it is speeded up the quickening influ- ence is felt all down the line. In any community where it has been restored to its wonted activity, it will be only a short time before all other industries revive. The retail lumberman should move speedily in these matters. He who fails to drive home the truth is pursuing a short-sighted policy. By personal talks, by distribution of folders, by newspaper advertising, by window displays and by every other method of publicity he should seek to emphasize the fact that "Now is the time to build," and that "Lumber to-day is the world’s cheapest building material." Unique Pleas for Higher House Rents Industrial conditions have their ebb and flow, the same as ocean tides. The average period between the highest peak of prosperity and the lowest depth of depression is said to be about seven years. Good times abound for two or three years and then a gradual recession sets in, the commercial and industrial situation becoming unusually quiet until there is scarcely a ripple upon the stagnant surface. Then the state of affairs begins to change. A better feeling prevails, increased orders are reported, more money is put in circulation, prices begin to ascend instead of descend and a buyer’s market is converted into a seller’s. Many other features develop during the transitory period and among them is that commodities, which are usually the last to rise, are frequently the first to come down. It is not so. however, with the price of houses and the levels of rents. There are several reasons why houses have not fallen in value, as many think they should. The majority now on the market were erected when all materials were at the top-notch figure and labor was not only exorbitant in its demands, but inefficient. However, the pro- cess of readjustment is now going on and there is no doubt that in time houses will be cheaper, although the immediate prospect is not very pronounced. The one feature that stands out strongest against the present downward trend is rents. While there may be no increase in the larger cities, there is no disposition on the part of the owners to reduce the figure. In fact, houses are still at such a premium and the need of them so great that when any dwelling becomes vacant there are scores of applicants. To all appeals for a reduction in rent landlords turn a deaf ear or offer many objections. It has, however, remained for the possessor of a certain apartment house on Manhattan Avenue, New York, to lead the way in plausible pretexts. He recently attempted to justify increases in rent, and in doing so employed novel and bold methods. He showed courage, energy and initiative worthy of a better cause, although his arguments to justify the move seemed far-fetched. Some reasons that he pre- sented should have a place in the joke column of an almanac. This gentleman bandit—or, more properly speaking, household thug— stated that he had lost $100,000 in stocks and naturally wanted to re quite himself as expeditiously as possible. He declared that his apart- ments had a very small death rate, that two persons in every family were working, some getting good salaries; that the houses were on a prominent avenue, with few children, and then there was ample heat and hot water, while the site was in a block entirely free from dogs. It now remains for the average landlord to incorporate some of these excuses in the stock list that he has been furnishing for many years. Prospective tenants have heard much about augmented water rates, taxes, repairs, insurance, local improvements, plumbing, paint- ing, carpentry and lumber, but here is one who emerges from the vul- gar throng and leads the way with statements that are refreshing and illuminating. Certainly he holds the championship, and it remains for some other owner of an apartment to outdo the man from Man- hattan. Cutting Out Guesswork in Timber Wealth A new use for the aeroplane has been found by the Dominion and Provincial Governments, namely, the surveying of pulp and timber limits with a view to estimating the quantities of wood they contain. Two aeroplanes with pilots are being provided by the Federal Air Board and two forest observers by the Lands and Forests Department at Toronto. The headquarters of the survey party is at Sioux Falls. The cost of about $45,000 per year is being borne on the basis of the province paying one-third of the cost. While the enterprise of the two Governments is providing data of great value, beginning with the English River pulp and timber limit, it does not enable them to form an unimpeachable estimate of the value of the timber and pulpwood in any given district. The most that can be done is to sketch in with pencil on a blank map the character of the

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