Image from page 285 of “The American florist : a weekly journal for the trade” (1885)

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Image from page 285 of “The American florist : a weekly journal for the trade” (1885)
Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw40amer
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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Text Appearing Before Image:
266 The American Florist. Mar. 6, signs were the dominnfing feature; In fact, only the very costliest flowers were iised, and these in groat profusion. Mr. Klunder received $10,000 for this decor- ation, and this is tlie largest sum ever paid for a single decoration by a private individual. When the Cuttings were in their glory, the senior branch of the house gave a dance at Delmonico’s, where the decorations again showed Mr. Klunder’s ability to constantly create new ideas with the aid of his loose arrangement. Louis XIV styles were the features here and the decorations were in harmony ■with this period. French handle bask- ets were cut in two and arranged as wall pockets: these were connected with heavy garlands of loosely arranged roses and their foliage, the center of the gar- lands being considerably heavier with long sprays of roses extending to the floor. Violets and daraask roses were the main flowers used, and the tout en- semble was a fitting tribute to the sump- tuous days of Louis XIV. Another meritorious decoration and worthy of comment was the New Year’s ball given by the then popular society leader, Ward McAllister. Perhaps the hanging gardens of Babylon might have been wonderful for those days, but this was how a suspended ceiling of 17,000 square feet, which hung over the heads of the dancers at the ball and shut from view the dress circle aud balcony of the Sletropolitan opera house, was made: Cables of woven wire crossed in squares were covered with masses of green leaves and clustei-s of bright flowers and hung even with the dress circle railing just above the first tier boxes. The great chandelier which was lit above this ar- bor of greenei-y shone down upon the dancers beneath like sunlight through the forest of Ardeu. The two rows of boxes and those on the parterre were almost covered in curtains of smi- lax and roses, and those on the second row by tall palms and ferns, oranges and rubber plants, reaching to the ceiling of green. From the clusters of electric lights enormous balls of the rarest roses were suspended. The stage was set with great palms and ferns. One of Mr. Klunder’s greatest achieve- ments outside of his several exhibitions was the bewildering success of the great centennial ball held at the Metropolitan opera house in May, 1889. The opera house was transformed into a bower of flowers. Special attention was given to the vestibules, which were converted into a spring-time garden of the colonial period. Not merely the flowers, but the plants and shrubs upon which they grew were here displayed in all the old time buds and blossoms; daffodils, hyacinths, tulips, violets and yellow primroses ap- peared in endless profusion, massed with- out any formal or geometrical design and strictly adhering to the loose arrange- ment. It had that charming lack of prim order which characterized some old- fashioned gardens. Around the walls aud vestibules and reaching up to the balustrades flowering shrubs, such as forsythias, lilacs, quinces and prunes, and here and there fruit trees, such as the forefathers seldom for- got to plant among their flowers, apples, pears, and, of course, some fine speci- mens of the immortal cherry tree. A smart hedge of garden box, which was nearly a century old, was used as a finishing touch. At the other entrances many different designs were employed. A plateau of green was laid, and on this rich green surface the geometrical design system was used; flowers in dia- monds, circles, oblongs and other figures simple and complex, extended over the plateau. No two designs were alike. One was of all tulips, another of hya- cinths, a third narcissus, and a fourth daisies. This was a more modern gar- den, aud the narrow border was of daisies and dwarf shrubs. The ballroom was a dazzling spectacle; the stage just before the curtain was a massive structure of Romanesque char- acter, mode entirely of flowers. From the floor it rose high in air, terrace above terrace; one terrace of red azaleas, the next of white azaleas, the third of blue hydrangeas, and then a repetition of this order up to the top. Kach side of this gorgeous edifice of flowers was flanked by a gigantic palm from which

Text Appearing After Image:
Livistonia Altissima. arose a flagstaff bearing aloft the na- tional colors. For a background to this blaze of color there was a cool green fore.st of natural pines, hemlocks and other large trees. A flock of 100 white pigeons were poised in air as if issuing from the fastnesses of the forest,—and the leader of the flock held in its bill a laurel wreath over the head of the pres- ident. The rest of the decorations were mainly plants in flower which were placed artistically in every available nook and corner. The dinner table decorations consisted of hundreds of living plants in baskets, but no basket contained other than a single kind of flower. All the different hued pansies greeted the eyes of the guests, each hue separated from the oth- ers. Scarlet, pink and white geraniums, mignonette, heliotrope aud callas formed blooming islets. The sides of the dining hall were deeply shaded with evergreens, shrubs and vines brightened here and there with huge hydrangeas, azaleas, daisies, roses and other brilliant plants; about 5,000 were artistically inter- spersed. The presidential table had a wealth of scarlet aud white tulips and azaleas and blue hyacinths arranged upon a plateau of trailing arbutus, the whole floral decoration resting upon a great oval mirror six feet wide and ten feet long, and occupying the center of the long oval table. Mr. Klunder’s aim in his business was to interpret nature as closely as possi- ble. In depicting nature and the flowers he so dearly loved, his best taste was displayed in a large dinner given by one of New York’s society leaders to Presi- dent Cleveland, where the decorations were all the choicest orchids arranged in the manner in which they grew in their native clime. It was pronounced by all present as one of the finest and most wonderfully artistic table decora- tions ever made. Mr. Klunder gave various exhibitions from time to time during his career; the proceeds from nearly all of them were devoted to charily. His art and won- derful knowledge of the flower business have made a lasting impression in the field, and there are many of his staunch followers still living. The writer firmly believes there is not a man in the trade but who has not in some way or other heard of the many and noteworthy dec- orations and exhibitions given by C. F. Klunder. They stand as a kindly tribute to his memory. He was an ardent lover of the artistic in floriculture, and did much to elevate its standard. Alma E. Klundeb. FLORISTS’ PALMS. Commercial Palm Growing: in Ghent. The city of Ghent, Belgium, is noted for its enormous trade, especially its ex- port trade, in palms, its sales of palms in America alone, in 1905, havifig been over .^200,000. Thanks to the cheapness of fuel and labor, and to the specializa- tion and perfection of methods, Ghent has attained and will long hold the su- premacy in this line, says Revue de’l Horticulture Beige. A few words in re- gard to methods of propagation in use will be of interest to all growers. Palms are generally raised from seed, which is sent to the market as soon as mature, and is planted at once, as palm seed retains its vitality but a short time. The germinating power varies with the species, some sorts germinating but 20 per cent or less, and others 80 or 90 per cent. Growers are generally satisfied with an average germination of 50 per cent. The seeds are unpacked very care- fully, as they often sprout enroute, and the slightest blow will break the little rootlet, especially that of Cocos Weddel- liana. A temperature of from 60° to 90° suffices for the germination of most palm seeds. The sowings need constant and daily care; waterings must be made judicious- ly, keeping the seeds just moist, and avoiding equally too much moisture and over-dryness. Sowings are made in three ways: By single seeds in small pots; in pots, iians or flats, or in the open bench in the propagating house. The first method, were it not so expensive, would undoubtedly be preferable, but is only used in case of rare or delicate va- rieties. The pots are as small as possi- ble and are imbedded in ashes on the bench; the seeds are lightly covered with soil, and, as soon as the first leaf is de- veloped, air is given gradually, "until at tne end of a few weeks, the plants are placed on a shelf near the glass, in a warm or temperate house. For the varieties with seeds of small aud medium size (thrinax, geonoma, ken- tia, areca, etc.), 5-inch to 7-jnch pots are generally used; they are first about half filled with broken pots, on which is placed the soil on which the seed is scattered, but scarcely covered, then sunk in coal ashes or fresh tan bark and placed under glass in the propagating house. The sprouted seeds are potted separately I

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Distribute Your Self-Published Book Online 8 Ways (Part 2)
Judy Cullins c. 2003 All Rights Reserved

If you are discouraged because traditional methods of book or
product distribution haven’t brought you the profits you wanted,
think Internet distribution. This Online promotion method is
good for the long haul and costs you little time or money.With Online
distribution the self-published author or Web business site gets to keep
all the money.

Whether you have a Print on Demand (POD) book, traditionally
printed book, or an eBook, you can become your own distributor these
ways:

1. Distribute through two-step email promotion campaigns.

You don’t need a Web site to sell products. Benefit from the
easy and preferred way to buy by three trillion in 2002.

First Step: Send a freebie to your different email lists. Think of
your email groups–customers, clients, ezine subscribers,
ePublishers, teleclass groups, and networkers. Offer to give
them a free answer to one question. Offer a free “Special Report,”
or an excerpt from your book. These give your relationship a good
start, because increased sales come from trust developed during
relationship marketing more than anything else.

Second Step: Follow up with your book sales letter . Each sales
message includes: headline to capture attention, background of problem,
where the potential buyer wants to be, benefits and features of how to get
there. Add testimonials and be sure they are credible and sincere.

Be sure to ask for the sale and include several easy ways to
buy: toll free number, fax or mail by an order form placed at the
end of the sales letter, or if you have a Web site, a link to where
they can buy with a secure provider.

2.Distribute through your own ezine.

Write your own ezine if you want to attract more credibility,
trust, and sales. Because your potential clients and customers
expect a lot of free information, include a lot of useful content
such as a feature article, editor’s note, resources and tips. You’ll
get to be well known as the “expert.” In each ezine, add your sales
messages for your products or service. Keep your ezine regular-
once every two weeks or once a month to start. Keep it
short–a real challenge to many of us.

3.Distribute by submitting how-to free articles to top opt-in
ezines.

Online readers love free information. They subscribe to ezines
you can submit your well-written article to. After learning
acceptable article formats from a book coach, start subscribing
and submitting them. Collect 5-10 edited articles before you
send. Thousands, even 500,000-targeted potential buyers will
see your article with your signature file on it every time you
submit it.

Be sure your product is up on a Web site. Many Web
publishers will take your e or print book, sell it, and distribute it
for you for a commission of 60% or so. This is great for people
who do not have their own site.

4.Distribute through your signature file on every email you
send.

At the bottom of each email is a signature file. It should have
your name and title, your top benefit, a free offer, a link to where
your book is sold, your email and Web address, and your local
phone number. Everyone on the net accepts this subtle
promotion form. If you do not include it, you are passing up an
easy way to draw attention to your product.

5.Distribute through your own Web site.

Create your Web site with marketing pizzazz. Don’t just be
creative and put up colorful graphics. Put up order pulling ad
copy that convinces your visitor to buy. Create a sales letter that
includes links to the buying page. Be sure your sales letter gives
enough information for your potential customer to decide to buy.
Make it long enough to include your customers’ resistance, benefits
and features of your book or product, and multiple testimonials.
Ask a book or Web coach to guide you.

6. Distribute through someone else’s Web site.

Other ePublishers want your books–both print and eBooks.
They want you to write a 100 word or less blurb (including
benefits and testimonials). They will sell, distribute, and keep
track of your sales, sending you a check every few weeks or so.
Most give you royalties of 30-50% depending on whether it is a
print or eBook.

7. Get an ISBN number.

When you put an ISBN number on your book, you are listed in
“Books-in-Print.” Libraries, bookstores and Amazon.com ISBN
require it. You pay $225 for 10 or $800 for 100 today. For the money
and amount of work this is, you may do better by putting your money
and time into other Online venue, because you don’t need an ISBN
number for that.

8. Distribute through a sales letter straight from your email.

Every time I want to promote my teleclasses, I send a sales
letter. The letter follows the free report I already sent a few
weeks ahead to the same egroup. You may already have your
ezine subscribers in a list. Collect all kinds of lists of emails to
include satisfied customers, teleclass participants, ePublishers, or
fellow networkers.

Send sales letters that promote your books, your classes, or
your service. Once I learned this follow-up method of staying in
touch with my target audience, sales rose from $75 a
month to $3000 a month in about a year. Each month, count
profits, not numbers of books sold! Internet authors get to keep
all the money!

After several years of research and submitting to traditional
publishing and distribution venues, I got discouraged and
decided to become an author’s advocate. I turned to the Internet
2 1/2 years ago, and find that with a little delegation, a little study
with a knowledgeable coach, a little attention, and a little money,
my great-selling eleven eBooks earn enough for me to make half
my income each month.

I encourage you to try this kind, gentleArticle Submission, and easy way to get your print
or eBook into your audience’s hand.

Endless Love Episode 1 in Hindi-Urdu Dubbed | Kara Sevda | Turkish Dramas

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Two separate worlds lie on two sides of the road in a seaside neighborhood of Istanbul Both too close and too distant from each other. What happens when two young people from these two worlds fall in love?

Kemal is one of the three children of a middle class family that lives in the neighborhood. His only aim in life is to make a living and survive. Nihan is the girl from the glamorous part of the neighborhood. She’s distant to the values of her environment; she’s actually distant to her own world. Kemal and Nihan’s love is almost impossible. But their love ignores the distance between them and they somehow manage to stay together.

Kemal and Nihan are as apart as their worlds. And their love is impossible.

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Burak Sergen(Galip Kozcuoğlu)

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