Harness the Unconscious Marketing Power of Stories


If you want people to pay attention to what you say, you have to communicate with them at an unconscious level.

In order to do that successfully, it’s useful to know that the unconscious mind loves symbols. One of the most powerful ways of using symbols is through metaphor or stories.

As the unconscious mind also takes everything it hears personally, people will automatically relate to the people they hear about in the metaphor.

So a great way of getting your message across is using stories in your marketing. Good communicators do this all the time without realizing it.

People love to hear a story. When you give them information in the context of “this is what happened with so and so,” they will take the message on board much more convincingly.

While most people will resist an obvious sales pitch, they will respond much more happily to the same information presented in the form of a story. For example, try telling a story about how someone’s life has changed as a result of using your product or about the success they have had after following your advice.

Compare the following sentences and consider which one is more likely to leave the biggest impact.

‘We provide great training to many leading companies’.


‘Bill White at Marriott was telling me how their sales people had seen appointments double as a result of attending our course.’

Turning the same information into a story about someone else not only makes it more interesting, it makes it much more likely that the listener will respond positively.

You can also learn a lesson from Hollywood and fill your stories with interesting characters and dialog plus a dramatic benefit. However take care to keep your stories factual and don’t stray into the world of fiction.

Another benefit of stories or metaphors is that they can create feelings in the listener. If you tell a story about someone having a good time, being successful and enjoying things, it will make the listener feel good too.

If your story is full of negative information, it will make them feel bad and less likely to do business with you – unless you are offering a solution to that bad feeling!

To put stories to work in your business, you should build a fund of examples of people you have worked with in the past or people who have benefited from using your product.

In addition to being fun and entertaining, children´s stories are great for teaching many of life´s important lessons. In this article, learn how you can use stories as an important teaching tool for your children

As a parent who deeply loves and cares about your children, you want to do all that you can to help teach and instruct them, and prepare them for life as an adult. You want them to have a well-rounded education, demonstrate good common sense, be honest and trustworthy, and be kind and respectful to others.

There are many different ways that you can teach and instruct your children. Just spending time with them and setting the right example is probably one of the best ways, however, other ways are effective too.  This article deals primarily with children´s stories, and explains how they can be used as effective teaching tools.

In addition to being fun and entertaining, children´s stories are great for teaching many of life´s important lessons. For example, children can be taught honesty, persistence, kindness, obedience, courage, the value of hard work, and many other lessons through stories. Some good examples of stories that teach some of these lessons are: “The Boy and the Robbers”, “The Boy Who Cried Wolf”, “Try, Try, Again”, “A True Story About a Girl”, “Jonah and the Whale”, “David and Goliath” , “The Little Red Hen”, and “Read and You Will Know”.

There are many other stories that teach valuable lessons like handling money wisely, honoring our parents, and treating others with kindness and respect. All of these important lessons can be taught to children through the use of stories. Some good stories that drive home these important lessons are:  “The Whistle”, “Going to Sea”, and “Stories about Jefferson”.

So much of what we learn is through reading and listening, so it is vitally important that your children master these two skills. When you read stories to your children or they hear stories by listening to audio CDs, they improve their attention span and listening skills. When kids master these skills early, they are more likely to become better learners. They also develop a greater interest in both books and reading. By listening, while following along in a book or printed story, your children will quickly learn to recognize more words and steadily increase their vocabulary.

Children´s stories can also be great tools for stimulating your child´s imagination. Many of the classic children´s stories or fairy tales are great for doing this, and there are many different stories to choose from. Some good examples of these types of stories are: “Cinderella”, “The Sleeping Beauty”, and “The Emperor’s New Clothes”.

If you would like your children to gain a better appreciation for history, then children´s stories can be great learning aids for developing this interest. There are many good historical stories to choose from, depending on the period of history that you are interested in.  For example, “How George Washington Escaped a Trap”, “The Midnight Ride”, “The Young Scout”, and “Washington’s Last Battle” are just a few examples of some good stories if you want your children to learn more about the American Revolution.

Hopefully, this information has been helpful. Teaching children many of life´s important lessons is often challenging, but can be both fun and rewarding. You´ll be thrilled to see how quickly your kids can grasp new concepts, as you teach and instruct them. RememberFree Reprint Articles, children´s stories are just one of many tools you have available. Good luck!

Value Your Things – ChuChu TV Storytime Good Habits Bedtime Stories for Kids

Value Your Things – ChuChu TV Storytime Good Habits Bedtime Stories for Kids
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