Easy E-Book Promotion Tips


Once your e-book is sold and on the publisher’s web site, don’t expect the sales to come rolling in. Unless you have a huge network of family and friends with credit cards and PayPal accounts at the ready, you’re not likely to rack up much in the way of sales without promoting your book.

Here are five tips to getting people to notice your novel or non-fiction book and click onto that site and stock up on your title[s].

The Signature Line. [AKA Sig Line]. Unlike the scrawl that many authors use to sign their correspondence and autographed copies, the Signature Line is the blurb you always add to the bottom of your e-mail. The best Signature Lines have your name or pseudonym, the URL of your book, a catchy one or two-sentence blurb, and your homepage address [if you have one]. Acceptable lengths range from two to six lines. You’ll need to experiment with what type of font to use, and if there should be color or not. Sometimes you can use two different fonts. For example, the Amazone BT, Kaufmann, Lucida Handwriting or Park Avenue fonts make terrific simulations of handwriting. The choice of lettering is vast and it can help reflect the tone of your book. Creepy is the name of the “blood-dripping” font, and Curlz MT is commonly used to invite younger visitors. WONTON ICG can add an Oriental touch and Storybook might help that fantasy or romance novel attract more interested readers.

However, not all e-mail programs are able to discern unique fonts/colors so don’t overdo it! What all e-mail addresses should be able to pick up is the URL. This should be written out in its entirety, always beginning with http://www.nameofbook.com. To link your book to the WWW at large, make certain it goes to your author page. Sending a person to http://www.bookcompany.com and expecting them to find your book will cost you potential buyers. People online have very short attention spans. Always make it as easy for them to find your book as possible.

Another way to make your signature line stand out is by adding some of your deathless prose in the form of a blurb. For my soap making book, THE JOY OF MELT & POUR SOAP MAKING, I came up with just six words: ‘Buy it today … make suds tomorrow!’ Sometimes you’ll want to use a quote directly from your e-book, or a line of dialogue. Movie posters are excellent sources of inspiration. Think of the memorable line from STAR WARS — “May the force be with you” or “A hero will rise” from the recent Academy award-winning movie GLADIATOR.

Your Own Web Page or Web Site. Any e-book author must be able to communicate to potential online buyers that not only are they a legitimately published writer, but what their book is about. Whether you choose to have a single page offering a description of your book or go to a flashy web site with room to highlight not only your book, the first chapter or two, a guestbook, links, chatroom, your favorite recipes, etc., your budget may be such that going with a free web host is all you can afford. While Writers’ Web Designs offers very reasonable design and hosting rates, Tripod, GeoCities, AOL and MSN, along with many others, don’t charge you a penny to have a web presence. Whether you have a hankering to work with HTML or want a simple site that’s as easy as AOL’s 1-2-3 Publish, that decision is yours. Surf the web, particularly other writers’ web sites, and see how each author has a unique place on the Internet. When designing yours, always remember your goal: to sell copies of your e-book[s].

Join e-groups. Yahoo is where you’ll find online communities on a myriad of subjects. And if you don’t find what you’re looking for, you can always create your own. The purpose of joining e-groups is to let people know your e-book exists. Therefore, if you wrote a novel, you’ll want to persuade readers to take a look at your book. You don’t want to hard sell them, risking ejection from the group, but you do want to get a feel of the online community and ease into your promotional tactic. If you’ve written a non-fiction book about the Civil War, you’ll want to investigate any group affiliated with that time period. Should your e-book be concerned with saving the whales, the groups that are environmentally conscious, along with whale lovers associations, are categories to check out. Fiction writers can become associated with other authors, but don’t expect to rack up too many sales from them! You will oftentimes receive excellent advice and probably make countless online pals. Always read what the group’s rules are and follow them. For example, I’m a member of a few soap making e-groups and know which ones accept advertising and those that forbid any type of promotion.

Write Articles. You have a distinct advantage over someone who doesn’t like crafting words and wants to sell their product online but can’t even think up an opening sentence, let alone several hundred words worth of literate text. Depending upon the subject of your e-book, you can always count on one thing – you’re the resident expert when it comes to that book you wrote. Should you have a hide-under-the-covers horror story or a derring do romance/adventure saga, you can always find an online outlet to freely market your tale. You might write about the geographical aspects of your book’s Scottish setting in a travel magazine or on a Scottish online site. Maybe your book on how to crochet will be widely received by the crocheting community after you contribute an article [with a byline including your book’s URL of course!] to a crafting site. Well-written articles are always appreciated and as long as you have a byline, you’ll notice an increase in sales.

Yahoo Display Classified Ads While there are many places online that offer free classifieds, Yahoo display classifieds are definitely a good place to begin. Why? Yahoo is well known. The ads are free. You can include a photo of your book’s cover. And you can see how many people actually looked at your advertisement. Just remember it runs for 30 days and it has to be renewed monthly.

Due to space limitations I can only list the other methods of online e-book promotion such as getting reviews, sending out press releases, posting on message/bulletin boards, and being interviewed. Remember, the more time you devote to publicizing your e-book, the more sales that are likely to result from your efforts.

Copyright 2002 (c) Dave Hertner, All rights Reserved.
Permission is granted to electronically reprint the following
article, in your publication, e-book or web site, as long as
there are no changes made to the copyright info and the
resource box is included with the article.

Please contact the author at:
if this article is used. Please include publication location

=====================Begin Article Here=====================

“Monetizing a Company’s Web Site”

by Dave Hertner
© Copyright 2002
All Rights Reserved

Do you know that most corporate web sites make NO money for
the companies that own them? They simply set up this elaborate
whiz-bang site that is intended to provide information to
the public about the products or services they offer.

What a bunch of phooey!!

A web site should not exist if its sole purpose is anything
other than to make money for the entity that owns it.

I don’t know whether or not you noticed or not but for me
there were costs involved in the creation and maintenance of
my web site.

I work for a large company that receives about 35,000 visits
to its website per year. They have a web master who gets
paid about $50,000 per year and he does a beautiful job in
maintaining a beautiful web site. This translates into a
cost of $1.43 per visit. How long would you and I last in
business if we had to pay $1.43 to each person who visited
our site?

One day I went to the president of the company and asked him
how much the web site was earning the firm. He just sort of
blinked. “The web site isn’t a revenue generator” he said. I
asked him if he knew what an ‘Unrealized Asset’ was. I got a
blank stare and ‘a you are starting to waste my time’ look.

This is a VERY common occurrence!! You would think that in
this day in age the people running these large companies
would be utilizing every mechanism within the company to
generate additional revenue. This is just not the case.

Here is an OPPORTUNITY!!! Take note please!! If you have
even modest skill with the computer you will be able to go
into a company and turn their web site into a revenue

Here are the steps:

1. Look through your local phone book and target the medium
size businesses. Businesses where you cannot buy their
products either through retail or wholesale channels are

2. Visit their web sites and find out whether they have any
advertising or buttons that link you off to areas where you
can make purchases. If not you have yourself what I call a
‘Dead Site”.

3. Your next move is to call the company and ask for the Web
Master. Ask this person whether he/she thinks that the
management/owner would like to generate additional non-core
product revenue. If the answer is yes you make an
appointment to meet the Web Master and his/her boss as soon
as possible.

4. You will need to work out a compensation agreement with
the company that may be a flat fee coming out of revenue
generated or it could be a percentage of the total gross
revenue generated as a result of your efforts.

5. The next step is to monetize the site through the use of
an Affiliate Program Manager. This is a NO cost process that
places advertising and links into sites that pay
commissions. There are some very good firms out there that
have the whole process down to a science.
http://www.commissionjunction.com is one such company that
can accomplish this for you.

6. The last part of the puzzle is to do some promotion of
the site. This can be accomplished by putting out a press
release or by writing an article about the company and
submitting it to a trade publication. You should state
clearly that the web site is new and improved and that it
now offers much more to the visitor than simply information
about the company. You want to create an experience for
those who visit the site.

There are thousands of companies out there that have no idea
that their web site can make a respectable income. You need
to show them that the traffic currently visiting the site
can be grown and that monetizing the web site will make an
impact on the bottom line.

To Your Wealth!!!

Dave Hertner


5 Millionaire Information Marketers Teach You How They Pull
$10,000 Or More A Month! FREE Report shows you how and tells
who these “Super” Marketers are and how they can help you
reach your dreams! Your FREE information packed report is at: http://www.cyberwealth-institute.com

Endless Love Book Trailer

As a follow up to my last romantic video, here’s a video about obsessive love!

A book trailer for Scott Spencer’s novel “Endless Love.”

This video was made for Ichiruki360’s “Vid your favorite book contest.” Please consider joining, it’s still open and I had a lot of fun making this video, being able to stretch my creative side more than usual!

Just so you know ahead of time, the film currently in theaters called Endless Love has just about NOTHING to do with the book except for the main characters’ names, even though it is credited as “based” off of it! This video is a fan-made trailer for the book of the same name by Scott Spencer. The book is a lot darker and more intense than the very loose film adaptions inspired by it.

Book Summary: “David’s and Jade’s lives are consumed with each other; their rapport, their desire, their sexuality take them further than they understand. And when Jade’s father suddenly banishes David from the house, he fantasizes the forgiveness his rescue of the family will bring and he sets a “perfectly safe” fire to their house. What unfolds is a nightmare, a dark world in which David’s love is a crime and a disease, a world of anonymous phone calls, crazy letters, and new fears — and the inevitable and punishing pursuit of the one thing that remains most real to him: his endless love for Jade and her family.” (From Goodreads)

I just told the basic plot of the novel in the video, so there aren’t too many spoilers in here if you’re intrigued enough to read the book and don’t want to get the ending spoiled for you.

David- Evan Peters (Tate, Kit, Kyle from AHS)
Jade- Crystal Reed (Allison from TW)
– Another actress’ voice is used for the line “because I never loved you.”

I got to use a lot of new effects in this video that I wasn’t very familiar with before, so the fire effects aren’t as good as I’d like for them to be.

Voice Overs (sorry some of them are quiet, it didn’t sound so soft when I was editing) :
– I’m here. You’re the one.
– I love you, I’ve never felt that way about anyone.
Stay away from him.
– If you love someone you should never hurt them.
– I’ll leave you alone from now on if that’s what you want.
– Is that what you want?
– You think I’m crazy?
– I can’t happen.
– Because I never loved you.
– I thought you weren’t afraid of anything?!
– Get out of my head!!!

Song/Footage info found at the end of the video.
Feel free to comment, like, favorite, or ask questions.

– Greeklings